Internationally with LILA Labs. Use case: “Testfabrik AG”

Testfabric AG in IrelandTestfabrik AG is a German start-up company, established in 2013. The team was striving to enter the German market and to provide Internet Technologies based services, as webmate. “Webmate” is a groundbreaking tool for the automatic testing of web applications, with a focus on cross-browser compatibility. Until their entrance in the LILA Labs program, they had no clients.

Testfabrik AG is one of the best cases for LILA Lab session because they have a prototype of their future product, tested among other their colleagues, with very high appreciation but without any client’s interest. Their main questions were “Why?” and “What?” – why they don’t clients and what they have to improve.

Their first LILA Lab was in November 2014 in Darmstadt. INI-Novation invited the main target group that can turn into potential customers – web designers from the region.  During the session, Testfabrik AG was interested to get information about the following questions:

  1. Where do the users see webmate fitting in their work?
  2. What does the user see as the major issue for the acceptance of webmate?
  3. What do the users think about the pricing model – does it encourage or discourage the usage of webmate?
  4. Do the users need more features to be implemented in webmate?

The LILA Lab sessTestfabrik in LILA Lab sessionion was organized as a free discussion between the users and the creators of webmate.  A lot of recommendations and useful tips were put on the table, and after the session all were satisfied with the results of the meeting.

After the local lab, Testfabrik AG decided to continue their experience in the LILA Lab process but this time on international level. A road show in Netherlands and Belgium was organized by one of the contracted mentors in the LILA project,Mr. Filip Coenen. This road show actually was set up as a “multiplied LILA Lab”. Instead of getting together users in a meeting room, the company went to the users in their offices. The company received valuable feedback to adapt product’s features to the specific needs of those markets. As a result, Testfabrik AG found beta testers from Belgium and Netherlands, and committed proof of concept cooperation. This  was a real success and added value for the company.

At the end, Testfabrik AG realized that they have to accompany their final product activities with more marketing support.  INI-Novation’s marketing and PR specialists were also participants in the LILA Lab sessions. Knowing the users’ preferences, they developed the marketing and communication strategy for Testfabrik.

The goal of Testfabrik AG is in 5 years’ time to become a European leader in software quality tools for web applications with near view to the global market leadership. LILA Labs were one of the first steps toward the goal.

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