In cooperation between INI-Novation and 15 European experts, nine training units for providers of cultural tourism products and services in rural areas were created. Herewith, the European initiative EUROPETOUR supports the economic development of rural cultural tourism.
Over the past three years, the EUROPETOUR initiative has developed a modular training programme for cultural and touristic actors and institutions in rural areas in order to meet the needs and wishes of guests interested in culture even better and to make better use of the opportunities offered by social media. It is about destination characterization, development and positioning of touristic products and services, marketing strategy and planning, distribution and sales channels, communication strategy and planning, networking and cooperation, financial planning, development of a business plan.
The training modules are available free of charge in German, English, Spanish, Romanian, Bulgarian, Italian and Polish at www.europetour.tips and are already being successfully used for training in eight European regions.
Social media as a focal point of training in cultural tourism
Separate “Guidelines for Social Media in Rural Cultural Tourism” provide practical tips for the successful use of social media in rural cultural tourism and evaluate success factors of already existing good examples from all over Europe. For INI-Novation, this guide is particularly important: “The social media in particular can be of great help in attracting and satisfying guests, but we need in-depth knowledge for professional use, which EUROPETOUR now provides us with”.
Training modules for the European tourism market
In addition to INI-Novation Bulgaria, the European regions and countries Bukovina (Romania), Heilbronner Land (Germany), Cantabria (Spain), the Marche (Italy) and the Europe-wide network “Future for Religious Heritage”, the German cultural tourism network KIRA for Heilbronn-Franken, the German-Polish network “Klosterland” and the Austrian network “Kreativ Reisen Österreich” contributed to the development.
INI-Novation Bulgaria is proud to have participated in the development of the training units, “because we were able to bring in experience from our background as business developers and marketing expetrs and thus ensure that the training units start exactly where is need further training and can immediately apply it in practice,” says Angela Ivanova, project manager for Bulgaria.
The EUROPETOUR initiative has now been awarded the European Heritage Year Label by the European Commission – an award for projects promoting the preservation of cultural heritage. “We are of course particularly proud of this sign of European appreciation for our region”, says Angela Ivanova.
For further information:
Angela Ivanova, EUROPETOUR project manager for Bulgaria
EUROPETOUR team with Angela Ivanova INI-Novation Bulgaria OOD