The Managing Director of INI-Novation GmbH, Wolfgang Kniejski, received a special invitation from the Korean Institute for Advancement of Technology (KIAT) to attend the Global Technology Commercialization Forum as a speaker and panellist. The event was held on October 27, 2015, in Seoul. The invitation was received as a result of the good business relationship between the two organizations and was high recognition of Dr. Kniejski as high level speaker and consultant in the area of international technology transfer of innovation management.

The Forum aimed to become a platform through which global technology cooperation can be enhanced by gaining better understanding of both Koreans and overseas entities’ needs and exchanging know-how on efficient global market entry strategies.

Guests from University of Texas IC2 Commercialization Center, Steinbeis Foundation, European Business Innovation Center Network, Samsung Electronics, Nomura Research Institute were among the speakers who delivered insightful presentations.

Based on his more than 20 years’ experience in the area of technology transfer and innovation management, Wolfgang Kniejski presented SME support to access international markets and good practice examples from the activities of INI-Novation and EBN in the area of soft-landing and living labs organization through so-called LILA Platform and good practices created in the EU funded LILA Project.

The event brought together about 200 participants representing both domestic and foreign SMEs, global companies that have established their presence in Korea, diplomats from various embassies in Seoul, commercialization-supporting organizations such as INI-Novation GmbH, etc. Therefore, Dr. Kniejski was accompanied by Angela Ivanova, Business Development Director if INI Novation GmbH, as a guest of the Global Technology Commercialisation Forum.

Engaging discussions on various topics with all speakers started in the afternoon. Some of the hot topics were finance support and fund raising for internationalization activities, European market, cultural differences, opportunities and barriers for business expansion.