europe_tour_logo_readyCultural treasures are among the main reasons why visitors are attracted to visiting Europe. From museums, to churches, or festivals: There is a lot to enjoy, explore, learn, and experience.

Europe is made up by a staggering majority of rural areas (about 80% of the surface), home to some 4.500 small towns and villages of less than 20.000 inhabitants each. Most of them have culturally important monuments, such as historic houses, living traditions, and cultural attractions of many kinds.

Everywhere in rural areas, you will find traces of cultural development – from ancient times to modern-day life. European culture is not only limited to urban areas, quite the opposite. Unique cultural experiences are part of rural life as well. This is what makes European culture unique all over the world!

To this end, the EUROPETOUR project aims at improving the professional qualification of stakeholders in rural cultural tourism areas. It does so by qualifying local staff in creating attractive offers and advancing their skill set in the use of social media marketing. The project equally addresses the creative industries, careful about a holistic and integrative approach to including all relevant stakeholders and unlock the economic potential for forthcoming, sustainable business opportunities across Europe.

Who are the EUROPETOUR partners?

EUROPETOUR aims at linking the knowledge and resource bases of ten different partners across Europe, representing culture, tourism, training providers, local and regional authorities, entrepreneurs, consultants, and cultural tourism networks.

How can you benefit from EUROPETOUR?

Our goal is to provide an analysis of experiences, strategies and target audiences for the cultural tourism networks we work with, defining their training needs for creating and marketing appealing offers for visitors interested in cultural tourism across Europe. The outcome of this analysis can be found in the “SURVEY RESULTS” section of this platform.

Another benefit are the multi-lingual training modules for stakeholders in cultural and tourism institutions that our team has developed. They are available for you to use in the following seven European languages: English, German, Bulgarian, Italian, Spanish, Polish, and Romanian.

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