The city of Veliko Tarnovo, a hotbed for cultural traditions & crafts production in north central Bulgaria, hosted the training session, organized by INI-Novation Bulgaria, as part of the International Tourism Fair “Cultural Tourism”.
This event proved to be a great success: representatives from municipalities, art organisations, tourism agencies and single start-ups showed a lot of interest in the presentations of EUROPETOUR partners Karin Drda-Kühn (Kultur und Arbeit e.V., Germany), Angela Ivanova (INI-Novation), Wolfgang Kniejski (INI-Novation), Lacramioara Beilic (Bucovina Tourism, Romania) and Antonio Kuzmanovski (Macedonian start-up “WheninX“).
THE MULTIPLIER EVENT
After an introduction about the vision of EUROPETOUR by Karin Drda-Kühn (Kultur und Arbeit e.V., Germany), Angela Ivanova (INI-Novation Bulgaria) presented the EUROPETOUR training modules and one of the main topics of interest for the Bulgarian tourism stakeholders and mainly startups in tourism: Positioning, branding, marketing of cultural tourism in rural areas and the importance of networking. Her presentation was built on so called case-based learning: By providing a best practice example surrounded by theoretical knowledge and practical exercises, a better understanding about the specifics of the topic was achieved.
After that, Lacramioara Beilic (Bucovina Tourism, Romania) presented the region of Bucovina as a best practice example and opportunity for collaboration between Bulgarian and Romanian stakeholders. She highlight her “vision for networking”, sharing what the Bucovina region did for addressing the specific needs of cultural travellers in a successful way.
Wolfgang Kniejski (INI-Novation Bulgaria) gave a deep overview of financing instruments with special emphasis on topics such as value generation chains in cultural tourism, business planning, sales and distribution, as well as market-oriented financing. Best practise examples were provided and many insides about how to build a successful project idea were discussed.
At the end, a best practice presentation about distribution policies from Macedonia complemented the event. Antonio Kuzmanovski, CEO of the Macedonian start-up “WheninX“, presented a service-driven technological solution for fostering cultural programmes for locals and visitors.